Rolanda Gregory, Vice President of Marketing
Rolanda Gregory, raised here in Dallas, is the new Vice President of Marketing for the AT&T Performing Arts Center. Rolanda is responsible for brand management, audience development, advertising and performance marketing, social media and marketing technology.
Prior to her return to Dallas, Rolanda was Vice President of Marketing with FedExForum and the Memphis Grizzlies. She led the strategy for brand & creative, social media, advertising & digital marketing, email marketing, marketing operations, marketing analytics & technology and youth basketball across the Memphis Basketball LLC family of brands – Memphis Grizzlies, FedExForum, Grind City Media, Memphis Hustle and Grizz Gaming.
Previously, she led the eCommerce & Digital Marketing Systems team at SeaWorld Parks & Entertainment in Orlando, FL. At SeaWorld, she was responsible for partnering with each of the parks to build and implement eCommerce strategies that focused on increasing online ticket and reservation sales, Pass Member loyalty renewals, and merchandise purchases.
Prior to joining SeaWorld, Rolanda was Director, Client Services & Project Management for MangoMOBILE, an Omnicom Group company. At MangoMOBILE, she implemented numerous mobile marketing initiatives, such as app development, mobile games, SMS/MMS messaging, RFID, and IVR campaigns. Her clients included Nickelodeon, AT&T, McDonald’s, CW TV, and Discover Financial. While working there, her team was awarded a Silver Cannes award for a joint project with CW TV for its Gossip Girl show.
Rolanda holds an MBA from Troy State University, and a Master of Science in Project Management from the University of Texas. Her undergraduate studies were at the University of Houston, where she earned a Bachelor of Arts degree in English. She also a proud graduate of H. Grady Spruce High School in Dallas and is looking forward to reconnecting with the area’s vibrant culture.