Michelle Holmes, Vice President of Marketing

Michelle Holmes is the Vice President of Marketing at the nonprofit AT&T Performing Arts Center, overseeing marketing strategy, digital marketing, show promotion and graphic design.

Michelle joined the Center following a fifteen-year career at AT&T, where she most recently led a team responsible for marketing communications, advertising and digital globally as AVP of Marketing for AT&T Business. She led Integrated Marketing and Brand Management as Executive Director in Global Marketing where she was chosen to launch, lead and serve as spokesperson for the “It Can Wait” movement, AT&T’s initiative to end texting while driving. Notably she helped create AT&T’s brand organization and re-launch AT&T’s repositioned brand on the heels of M&A activities throughout the years. Throughout her career she held positions in consumer and business, advertising and marketing, as well as network operations and external affairs.

She earned her BA in Communications and Journalism from Texas A&M University. A Dallas native, Michelle is a graduate of Bishop Lynch High School and current member of the alumni board. She’s also a member of the Lakewood Service League in East Dallas. When she’s not at the Center, she’s chasing around her active toddler, enjoying music with her husband, or honing her painting or culinary skills.