About the Center
Bill Spellman, Director of Digital Marketing
Bill Spellman is the Director of Digital Marketing at the nonprofit AT&T Performing Arts Center. Bill joined the Center in 2014 and is responsible for all strategy, implementation and management of the Center’s digital marketing ecosystem, including website operations, social media, e-mail marketing and search engine marketing.
Prior to working at the Center, Bill was the Web Marketing Director for a high-volume e-commerce retailer in the luxury home and garden industry. He earned a Bachelor of Arts degree in philosophy, studying at both The University of Texas at Austin and Dallas Baptist University.
With three kids attending Dallas schools, Bill has cherished the opportunity to share the performing arts with his family. His wife Sarah is a DISD teacher in Oak Cliff. On occasional nights and weekends, Bill plays drums with Dallas bands CLIFFFS and Ben Folds Laundry, and greatly enjoys being involved in the Dallas local music scene.
His favorite memory at the Center is a tie between two bucket-list shows in the Winspear Opera House: Paul Simon and David Byrne.