Mike Richman, Executive Vice President of Revenue

Mike Richman, Vice President of Marketing & Sales

Michael Richman has been in the live entertainment industry for more than twenty years, specializing in integrated marketing, sales and corporate sponsorships. Mike began working with the nonprofit AT&T Performing Arts Center in 2008 as the Vice President and General Manager of SHN Presents, the Dallas-based subsidiary of SHN Theatres, the Center’s Broadway consultant.

In this role, he oversaw all aspects of the presentation of the Broadway Series, including: programming, contract negotiations, ticketing and pricing strategy, budgeting, marketing strategy and execution, and financial tracking and analysis. In its first four years, the series has grown to produce annual revenue in excess of $10 million, and has set all-time national sales records for a number of touring Broadway productions, including Les Miserables.

Mike spent the first 13 years of his career with the PACE/SFX/LIVENATION live entertainment conglomerate. Beginning as a sponsorship and corporate suite sales manager at the company’s Dallas amphitheater, Mike ultimately rose to the position of Vice President of Marketing & Corporate Partnerships, working across all divisions of the international company with an emphasis on touring Broadway and Family Entertainment assets.

In 2003, Mike formed an independent entertainment marketing agency, Backstage Pass Entertainment Marketing. This agency provided marketing and sales consulting services to a variety of live entertainment entities, including: Shorenstein-Hays Nederlander Theatres, Las Vegas Sands Corporation, Blue Man Group, Elvis Presley Enterprises, Dallas Summer Musicals and Lucasfilm, Ltd.